Use:

• if you want to give the user a rich way to make a choice and navigate to another screen or step in a flow.
• if making a choice is the primary action on the screen
• if there are multiple options that the user can choose from
• if some extra context — such as an icon, image or description — would help the user understand where they'll navigate to if they select that option.

Don' uset

• to ask the user to choose options within a form — use radio or checkbox instead
• when there is just one primary option, and perhaps an alternative secondary option — use a button instead
• to display temporary information such as contextual upsells — use a nudge instead
• when the user needs to complete all the options on a screen, rather than choose one