Image Ratios

We use a range of different image ratios across the marketing patterns.

Different image ratios
Image scale

We use a set of image ratios throughout the marketing patterns to ensure that our product and lifestyle photography is correctly displayed.

A 16:9 ratio image
A 3:4 image ratio
A 4:3 image ratio
A 1:1 image ratio

To ensure maximum accessibility for our users, use plain language in accordance with our tone of voice for an inclusive reading experience. The text should be precise and informative. Ensure that images are accompanied by appropriate alternative text (alt text) for screen readers. An ideal alt text is descriptive and concise to convey the meaning and purpose of the image to users who may not be able to see it.