Illustration

Choose an illustration that matches the content of the message. 


Go to illustration guidelines.

Title

Title copy should:

• be just a few words

• summarise what’s happening

• not have any punctuation at the end

Progress screens update the user on the progress of an activity, and the title should tell them that progress at a glance.

Keep in mind that you might be informing them about something that’s slowing progress down, or it might be something more positive, like a process almost being finished. Adjust your tone to match the scenario.

Description

Description copy should:

• give some further detail about what’s happened (but not repeat the exact same info)

• be short and sweet — one or two lines is perfect

• have a full stop at the end

Primary button

Primary button copy should:

• be one or two words

• give the user a next step

• have no full stop

The primary button on progress screens should take the user somewhere that’s relevant to the thing that’s progressing. Or if that’s not possible, be a simple confirmation.

Secondary button (optional)

Secondary button copy should:

• be one or two words

• give an alternative but relevant next step that would take the user to another place in the app

• have no full stop