Wise Design - Typography

Approach

Text in Inter font with a bolded title of "One account, all kinds of money" and body text below, "For people who use money wherever they go".

Bright green Parafina text on a forest green background with the words "Use invest transfer keep"

Text styles

Inter

Inter’s simplicity, clarity and rounded forms make it the perfect functional typeface for us. Always default to Inter. Unless you’re being expressive, use Inter to make sure you communicate easily with everyone, especially in product.

Inter Medium

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Inter Semi Bold

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Currency symbols

Inter was already an international typeface spanning countless languages, and we worked with a typographer to add more currency symbols that make it even more international.

Six examples of our Account squares in a 2x3 grid

Alignment

You should left-align or centre text in Inter. But right-align it if you’re using a right-to-left language. And keep line lengths between 50 and 60 characters.

Things to avoid

Inter is versatile enough to apply in a variety of ways. But also versatile enough to get it wrong.

Here are some mistakes to avoid.

An example of text with a header in Worldwide Sans and a subheader in Inter with all capital letters.

Two paragraphs of text, each with bold text and italicized text.

Wise Sans

Wise Sans is our clean, bold, display typeface. It’s loud, proud, and perfect for headlines.

Wise Sans

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Using Wise Sans in product

Use Wise Sans for key success and selling moments to add that extra bounce to our brand. It's designed to be short, sharp and stand out. Like a pinch of spice to give a little flavour, we don't want to overdo it.

Key moments include:

success screens — wham, bam, thank you ma'am
success progress screens — let users know what's cooking
feature intro screens — all caps for all aboard

It can also be used sparingly across product to enhance key brand features where relevant, these can be reviewed on a case by case basis.

Currency symbols

Handy for a business built around money, Wise Sans also comes with currency symbols. Feel free to use them when appropriate.

Accents

Accents, dots and squiggles. Wise Sans has a lot, so make sure when we speak to someone, we speak in their language completely.

Headline alignment

Wise Sans is one of our most distinctive brand elements. It speaks for us when we're not in the room, so it's essential that it’s free to express itself.

You can align headlines any way you want — just make sure they’re always clear.

Wise Sans on tapestries

You can use Wise Display with tapestries — as a background or a mask — to make messages even more expressive and vivid.

Go to tapestries guidance.

Text which reads, 'From here to anywhere'.

International glyphs

When you want typography brimming with character from the world over, use international glyphs.

If you’re using longer text or talking about a more serious topic, it’s best to stick with clean Wise Sans. But if you find yourself with a short, punchy headline that you want to celebrate, give it that extra moment of surprise with international glyphs.

Wise debit card with a tapestry trail to its left, with "Annnd done." as a large title at the top.

Using multiple glyphs

International glyphs are like seasoning — don’t overdo it. As a general rule, allow yourself 3 letters to swap out for custom glyphs. But always use your own judgement.

An example web screen announcing upcoming Wise features.

Repeating glyphs

Pay special attention to frequent repeating glyphs. For simpler alternates, like our E, feel free to replace every E in a headline to give it consistency.

But for more distinct letters, like our L, it’s best not to go overboard and hinder legibility. Stick to peppering in 1 or 2 for complex glyphs.

Text which reads 'Riyal to Real, really fast'.

Accents

International glyphs also work with accents, so don’t forget to use them when appropriate.