Our vision is money without borders. And our mission is to build the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether you’re landing at Mission Days, sending out investor packs, or opening an email on Interest, our mission should always sound the same.
So here’s the hymn-sheet. How we tell the world about money without borders. Because who we are and what we do is truly different. This is how we cut through.
Customer, Wiser or bank. London, Singapore or Berlin. Our vision and mission will only move us forward if we’re all on the same page. When, what, how va va voom – it all needs to be consistent.
And this is exactly how we do it.
If you’re writing about what Wise is and what we do, it would look like this: Wise believes in money without borders. We’re building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Our mission statement
Mission element | What it does | What we say |
|---|---|---|
What is Wise? | This is how you’d describe Wise to journalists, investors and your friends. | The network for the world’s money. |
Our vision | A vision is your north star. It’s the final destination of all the work we do every day at Wise. | Money without borders. |
Our mission | A mission is how you achieve your vision. It’s the work we’re doing to get to money without borders. | To build the best way to move and manage the world’s money. Min fees. Max ease. Full speed. |
If you’re writing about what Wise is and what we do, it would look like this:
Wise believes in money without borders. We’re building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Product pillars guide us so we’re building things that our customers need. Everything we work on sits under one – they’re what keep us going in the right direction.
But when you’re speaking to people outside of Wise, we use our public customer promises. It’s not that we don’t want to shout about our pillars, but they’re more work than play.
Price
All this shouldn't cost the earth. Fair prices, sustainable growth.
Speed
Moving money overseas as fast as you send an email. Let's race.
Convenience
Best-in-class service that lets you do what you need to, whenever you want.
Coverage
Bringing the world's money to more people, business, currencies and countries.
Transparency
Clear T&Cs. No hidden fees. Everything we do, you can see.
Our customer promises are exactly that — promises we’ve made to our customers about what Wise is here do to. If you’re writing about them together, use this order.
Promise | Short | Long |
Max ease at full speed | The world’s a richer place when money moves fast and flows free. | The world’s a richer place when money moves fast and flows free. Moving country? Setting up a new business? Sending money home? Get it done with smoother service and fewer taps. No stress. Woah. |
Know what you pay | We’re upfront about our fees. No asterisks. No small print. No hidden fees. | We’re upfront about our fees. No asterisks. No small print. No hidden fees. We’re setting a standard that pushes financial institutions to be honest, creating true transparency for customers, whether you use Wise or not. |
Your money in your hands | The fees you pay. The money you keep with us. It’s yours. And we’ll never forget it. | The fees you pay. The money you keep with us. It’s yours. And we’ll never forget it. Unlike others who may charge you more, we dream smaller — always looking for ways to cut down our fees and earn you a return. |
Do more in more places | 160 countries. 40+ currencies. Money working however you need it to. | 160 countries. 40+ currencies. Money working however you need it to. Doing business in Berlin, shopping in Shanghai, or paying someone from Sausalito. Always on. No limits. Endless opportunity. |