Wise Design - Photography

Photography

Our photography is all about the real, bold snaps that anyone, anywhere would be proud to take.

A woman sat facing the camera holding up a map to cover the bottom half of her face.

Principles

International

We’re about everywhere money. So our photography can come from, well, everywhere. The more colourful, inclusive, and inspired by the world around us, the better.

A woman sits at a table in an outdoor cafe. She laughs, facing away from the camera, with a glass of beer and some dominos on the table in front of her.

Make use of intricate details and textures to create visual richness.

Three people sit at a table at a cafe outdoors. In front of them on the table are some dominos, which the man is shuffling, plus some drinks.

Capture diverse people, locations and details to create a sense of place.

A woman laughing while sat at a dining table, kicking her left leg up to show her fringed cowboy boot.

Paraphernalia and unusual accessories tell stories of travels and money used around the world.

Unapologetic

People are proud to use Wise. Show that confidence through strong character, bold expression and boundless energy.

A woman sits smiling at a dinner table, holding out her cup while someone pours her some tea.

Bold, expressive styling and positive energy. Never hiding from the camera.

A woman sits smiling on a living room floor, facing the camera, holding up a map to obscure the lower half of her face.

Try not to direct people too much, just let them be them. The more natural they act, the more confident they’ll be.

A close up shot of a mobile phone held in someone's hands, with a table in the background.

Master strong, direct poses. If someone is holding a card or a phone, they should hold it like they mean it.

Authentic

Keep it real. Images should feel natural and human, representative of the real moments we all live through. And the real moments we capture on film.

Three people sat together smiling. The woman in the centres gently pulls the two towards her, with her arms cradling each of their heads.

Capture genuine interactions between people. Unless they’re arguing. Nobody wants to see that.

A photography of a busy city, taken from an overpass, looking across to buildings and a road through the centre.

Make use of real-world environments and real-world stories. If it isn’t staged, it won’t feel staged.

Two people sat smiling at a dining table that's full of food. The main holds his chopsticks up in front of him, while the woman leans gently on his shoulder.

The sun makes everything better, including photography. Treat lighting like normal life — when it’s dark, turn on the flash, when it's sunny don't point the camera at the sun.

A collage of photographs showing people using Wise around the world.

When to use photography

There aren’t strict rules for when to, or not to, use photography across the brand. But this guidance should help if you are unsure.

A man holding a phone showing the Wise app, with a Wise debit card pictured on the table in front of him.

To make it relatable

Use photography to help our customers see themselves in the brand. For example in a campaign.

A woman sits on the corner of a chair, holding a Wise debit card over her face.

To go global

Use photography to instantly set the scene of everywhere money. For example, photographing the cards for our website.

Two people sat at a desk, facing the camera, with their laptop in front of them, and a wall of paper and notes behind them.

To tell stories

Use photography to tell stories of specific businesses or people using Wise around the world. For example on our blog.

Lifestyle

Using money around the world

Shoot people working, living and spending money just like they do every day. We don’t need to show the product — as long as there’s some sense money’s involved, it’ll work.

A man wearing a pink suit, sits leaning against a window and facing the camera. He rests his left arm on the table next to him, and has a tote bag slung over his right shoulder.

Two people sit at a dining table, with a takeaway meal in front of them. The woman laughs as she holds a bit of food with her chopsticks, and lifts it up towards the man's mouth.

Using Wise around the world

When talking specifically about Wise products, show people interacting with mobile devices or Wise cards in active environments. Make use of props or scenery to create a sense of place.

A woman holds a phone while sat at a table. We view the phone from behind her left shoulder, and can see some dominoes on the table beyond.

A woman stands laughing against a shop window. She holds an ice cream in one hand, and her Wise debit card in front of it in her other hand.

Product

Wise in the wild

Shooting devices from first-person POV in front of real-world backdrops creates a sense of Wise enabling travel, work or adventure.

A Wise debit card help up against a colourful, blurred city background.

Bringing the world to Wise

Create still life compositions to showcase  products amongst props that tell stories of international lifestyles. Keep things authentic, not staged.

A shot from above, showing someone using the Wise card to pay for a restaurant bill.

Two people sat on a bench, shot from above, one holding a phone with the Wise app open, another holding an ice cream.