Our photography is all about the real, bold snaps that anyone, anywhere would be proud to take.
We’re about everywhere money. So our photography can come from, well, everywhere. The more colourful, inclusive, and inspired by the world around us, the better.
People are proud to use Wise. Show that confidence through strong character, bold expression and boundless energy.
Keep it real. Images should feel natural and human, representative of the real moments we all live through. And the real moments we capture on film.
There aren’t strict rules for when to, or not to, use photography across the brand. But this guidance should help if you are unsure.
Using money around the world
Shoot people working, living and spending money just like they do every day. We don’t need to show the product — as long as there’s some sense money’s involved, it’ll work.
Using Wise around the world
When talking specifically about Wise products, show people interacting with mobile devices or Wise cards in active environments. Make use of props or scenery to create a sense of place.
Wise in the wild
Shooting devices from first-person POV in front of real-world backdrops creates a sense of Wise enabling travel, work or adventure.
Bringing the world to Wise
Create still life compositions to showcase products amongst props that tell stories of international lifestyles. Keep things authentic, not staged.