Wise Platform

A partner to banks and large enterprises, the sub-brand includes a stripped-back palette and more restrained use of text and type. It has a hero visual and illustrations that’s Wise Platform specific.

Three different surfaces, a white one alluding to an app UI, a transparent one and a colorful one floating on a dark green background
Colour

Pulling back the visual punch of the Wise Masterbrand, Platform presents a more neutral palette with subtle pops of secondary colour.

White
HEX:#FFFFFF
RGB: 255 / 255 / 255
CMYK:0 / 0 / 0 / 0
PMS:PANTONE N/A
Background Neutral
HEX:#16330014
RGBA: 22 / 51 / 0 / 0.08
CMYK:54 / 0 / 100 / 80
PMS:PANTONE PANTONE 2411
Forest Green
HEX:#163300
RGB: 22 / 51 / 0
CMYK:54 / 0 / 100 / 80
PMS:PANTONE PANTONE 2411

Colour proportions

To complement the primary palette, we use our secondary colours to add pops of colour. We first lean on our Bright Green and tapestry for a hint of vibrancy. Our remaining eight secondary colours are used for iconography. 
The colour codes for the Wise palette can be found on Wise Brand Guidelines foundations.

A grid made with different colour proportion blocks and numbers on top of each block representing its usage proportion
Colour usage proportion

Keep the secondary colours for small areas like icons.

An application example of secondary colours usage
Secondary colours usage

A good use of secondary colours for Wise Platform should be always minimal and contained, considering the colour proportions usage.

An example of what not to do with the secondary colours for Wise Platform
Don't overuse secondary colours

To maintain a clear and consistent brand image

Typography

Our type treatments rein in the Wise Masterbrand’s high impact and maxi approach by upscaling the use of Inter and selecting composed moments for Wise Sans.

Typographic composition showing how to apply hierarchy between type styles
For big headers, opening slides or banners apply Wise Sans as headline.
3 Typographic compositions exemplifying how to use type styles
Use Inter more frequently for informative moments and keep Wise Sans for highlights
Platform Stack

The Platform Stack is our hero brand visual. Inspired by our overarching concept, 
it highlights how Wise Platform seamlessly connects with banks and large enterprises.

An illustration of Wise Platform Stack
Wise Platform Stack

Stack overview

The Platform Stack is made up of three distinctive layers.

A base Tapestry Layer, featuring a bespoke Wise Platform tapestry that symbolises the technology powering our infrastructure. A middle Seamless Layer, representing the Wise Platform interface and its ability to seamlessly handle complex technology. And a top White Label Layer, representing the banks and institutions integrating Wise Platform into their offer.

Wise Platform stack on a white background
Stack rendered on White
Wise Platform Stack on a Grey Background
Stack rendered on Background Neutral
Wise Platform on a Forest Green background
Stack rendered on Forest Green background
Platform Tapestry

As the name suggests, our first layer is made up of the Wise Platform tapestry, an evolved take on the Wise tapestries including a line of code from Platform API.

Wise Platform Tapestry image
Wise Platform tapestry

Tapestry crops

Just like the Wise Masterbrand, the tapestry should never be used at full scale. We always crop into it, allowing details to flow in and out of focus, and ensuring no two compositions ever feel the same.

A square image zoom on Wise Platform Tapestry
25% of the tapestry
Wise Platform tapestry crop showing 10% of it
10% of the tapestry
A 50% crop of Wise Platform tapestry
50% of the tapestry
4 tapestries from Wise Masterbrand in low opacity with a line crossing them
Do not use the Masterbrand tapestries for Wise Platform
Illustration

Stylistically, our illustrations are similar to the Wise Masterbrand. Conceptually they’re 100% Wise Platform.

 Wise Platform illustrations differ from the Wise Masterbrand in two ways: one, through the use of the Wise Platform tapestry, and two, through themes related to banks and large enterprises.

A satellite illustration with the Wise Platform texture on its surfaces
Wise Platform Satellite
A chronometer illustration made of Wise Platform tapestry
Theme 1: Speed & Ease
A satellite illustration made of Wise Platform tapestry
An illustration of a target with an arrow made of Wise Platform tapestry
Theme 3: Expertise
A padlock illustration made of Wise Platform tapestry
Theme 4: Security
A cog illustration made of Wise Platform tapestry
Theme 5: Manage
Wise Masterbrand globe illustration with Powering the World's Money headline on top of it and a red line crossing it
Do not use illustrations from the Masterbrand
Several satellite illustrations around the image used as decoration, a headline Network and Connection in the center of the image and a red line crossing the whole image
Do not use illustrations as a graphic element, patterns or decoration.

Our illustrations should be used big and bold as single elements.

The Seamless Layer

The Seamless Layer reflects the connection between Wise and its financial partners, and the expertise and capabilities we offer them. We use these visual resources to promote Wise Platform services and capabilities.


Wise Platform Tapestry background with a transparent layer on top of it covering 50% of it
Seamless layer on top of tapestry
A blank plastic card, a grey phone Ui on top of a transparent layer on a Wise Platform Tapestry
Scalability and multiple devices
An arrow made of a transparent material pointing upwards a headline: "Seamless connecting with your system"
Seamless layer as a graphic device
A blank plastic card with a tapestry layer as a trail
White label card
An application UI illustration on top of a transparent layer on a Tapestry background
White label UI for invoices
Overview

Follow the best practices and reach out to Brand Systems if you have any doubts.

 For more detailed information check the Wise Platform style guide and Motion guidance for animated assets.

A mosaic with different images from Wise Platform Brand