We believe in a different way of doing things. A better way. A fairer way. We’ve always stood up for our customers. And back when we started, that made us stand out. But over time other people cottoned on. And so we all started looking and sounding the same.
Trustworthy blue colour palette?
Suite of charming, cartoon people illustrations?
Clear yet common voice?
You bet. Yes.
We found ourselves in a sea of sameness. Stuck aboard a boat called bland. But we’re not the same. We think and act differently. And that’s why a big part of our rebrand is about standing out once again. About remembering and celebrating the things that make us different. And about setting us up for where we’re going — everywhere.